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Tuesday 15 October 2013

#fit2drive : About

The Malaysian Automotive Institute would like to invite students to create a social media campaign to raise the awareness of Malaysians towards the importance of vehicle inspections to ensure the road-worthiness of their vehicles.

What kills Malaysians?

Bad drivers but also bad cars. Sometimes bad drivers because of bad cars. Sometimes good drivers by bad cars. We need to ensure every car on the road is roadworthy, ensure Malaysians regularly inspect their vehicles and keep them #fit2drive.

What is #fit2drive?

The #fit2drive challenge is a call to action. We challenge Malaysian engineering students to learn about vehicle inspection and Malaysian vehicle inspection plan.

#fit2drive Campaign Branding


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